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Marketers should self-check for optimal resource use

Information is at the heart of successful marketing and data science is the heart of learning how to use the information for marketing purposes...

Marketers looking to new messaging apps for future brand awareness

Marketing to online mobile devices is constantly changing, so marketers have to adapt to the trends and newest features that emerge from that sector...

Methods for combatting false reviews

Apparently, having good reviews on your website signals the Google search algorithms to raise your ranking, but some people are creating “fake reviews” to...

Tech can help marketers develop “personalized” email campaigns

Personalization is the trend that marketers strive to achieve as they reach out to customers or potential customers, and a well-managed email campaign is...

Simple tactics can improve your website’s organic search rankings

There are tactics that can be used to optimize your search marketing strategies to benefit your business, according to Search Engine Land. Even if...

Avoiding common PPC fallacies can improve your ROI

PPC strategies are not infallible, according to Search Engine Land. However, sometimes there might be one or two built-in self-destruct errors that the designers...

“Incremental Innovations” can boost email campaign’s ROI

Launching a new email strategy can cost a lot of money, time, and mental resources. The idea of changing your strategies can seem overwhelming....

SEO experts don’t need to stress over Google’s small changes

Google dominates most of the search traffic running through the web and seems to be ever changing the way we look for goods, services,...

Google Attributions combines the data gathering advantages of multiple tools

The newest marketing tool from the Google platform has been rolled out, according to Search Engine Land. Google Attributions will aggregate data from other...

AI spurring changes across several digital industries

Artificial intelligence is providing new tools to meet consumer demands for personalized marketing, and so AI is rewriting the rulebooks, according to Marketing Land....
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Marketers should self-check for optimal resource use

Information is at the heart of successful marketing and data science is the heart of learning how to use the information for marketing purposes...

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Marketers should self-check for optimal resource use

Information is at the heart of successful marketing and data science is the heart of learning how to use the information for marketing purposes...
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