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Optimize your app usage for better performance

Unfortunately, many apps lack the staying power that their designers intended. In fact, about 90 percent of the time, users will abandon an app...

Marketers must prepare for the rising trend, voice search queries

Voice searches are becoming very popular; the metrics indicate the numbers have reached about one in five. However, marketers are still on the fringes...

Major platforms shield themselves against the rising ad-blocking trend.

Advertisers are becoming concerned about the rise of ad-blocking software that are being taken up by mobile-users and are inhibiting marketing efforts. As more...

Novice PPC campaign leaders should avoid common error

Adding B2B paid search as a new channel in your marketing campaigns can be potentially profitable. However, there are common pitfalls that a lot...

Marketers can use the summer lull to revamp their jobs

Marketers with any amount of experience know summertime means “slump-time” for sales. However, the smart marketers know it’s the time to start priming the...

Business leaders must remember marketing tech can’t run itself

Marketing technology has grown with the advent of new and improved attribution tools and machine learning, optimizing time efficiency for creative work. But for...

Influencer campaign can draw in a broader customer base

Using celebrities or industry leaders as an influencer to promote your brand’s products and services on social media platforms, like Instagram, can be excellent...

Be careful of “free audit” scams

Offering a free one-time service is a common marketing tactic professional auditors or other companies might use to draw in new clients. But how...

Instilling a sense of urgency into your content can lead to more conversions

Professional marketing is a highly competitive industry, promoting your brand as you move the customer rapidly toward a conversion and ultimately a purchase. An...

ABM should work within a holistic marketing / sales merger

If your B2B strategies are being inhibited by obsolete business practices, then adopting a full-blown account-based marketing (ABM) model can revitalize your career, according...
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Optimize your app usage for better performance

Unfortunately, many apps lack the staying power that their designers intended. In fact, about 90 percent of the time, users will abandon an app...

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Optimize your app usage for better performance

Unfortunately, many apps lack the staying power that their designers intended. In fact, about 90 percent of the time, users will abandon an app...
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