Recent policy updates implemented by Facebook advocate inclusion and fairness in the advertising which passes through their platform. FB officers are making good on their promises made last year to shore up their policies that forbid discriminatory ads related to housing, employment, or credit.
The updates have been designed with specific definitions to eliminate ads that discriminate on the basis of race, ethnicity, color, national origin, religion, sex, sexual orientation, gender, identity, family status, disability, or medical/genetic condition.
Also, advertisers are not allowed to target or exclude people associated with certain groups: ACLU, Department of Justice – Civil Rights Division, Leadership Conferences on Civil and Human Rights, the Civil Financial Protection Bureau, the U.S. Department of Housing and Urban Development, and the US Equal Employment Opportunity Commission.
Anti-discriminatory groups like the ACLU and Upturn have applauded FB’s efforts to “level the playing field” and expressed hopes that other social media groups would follow suit with the social media titan with similar policies.
FB claims the new policy updates will be strictly enforced. The first line of their online anti-discriminatory defense is algorithms that are developed to spot multicultural affinity targeting under any of the aforementioned categories. If any violations are detected, the advertiser will get a rejection message on their screen.
An advertiser must agree to remain in compliance with the new policies.
Facing lawsuits from the past, FB stated they are consistently looking for new ways to work against discrimination by working with government entities and public organizations that encourage inclusion and tolerance.