Using celebrities or industry leaders as an influencer to promote your brand’s products and services on social media platforms, like Instagram, can be excellent methods to raise your conversion tallies and your revenues. A well-known individual comes with an audience base that will be a natural draw and will ultimately benefit your business. There are a few good strategic points to observe that will help ensure a successful video or advertising campaign, according to Marketing Land.
First, identifying your goals at the outset of your influencer campaign is key. With thisparticular focus, it is easier to track the metrics during the campaign and determine the level of success you have.
Next, choose the right influencer to represent your brand and achieve your goals.If the desired outcome is expanding your brand’s customer base, the influencer should be someone whose fans closely identify with your existing viewers.
Also, choose the format and timing that best suits your brand’s goals, and use hashtags to your best benefit. Do you intend to have your influencer endorse your products and services through display ads or live video stream? Determine how long you want to run your brand promotions for the best results and discuss this with your influencer. Hashtags will invite greater response to the campaign and make it easier to gauge the success of your efforts.
Whatever social media platform you use as your central location, promote your influencer across multiple platforms to draw more attention. The more people who are aware of your influencers appearance, the more there will be drawn to view them. So, use your many accounts (Facebook, Twitter, Instagram) to optimize your chance for a highly successful campaign.
Finally, measure the results.Check your third-party analytics to find out how many people viewed your influencer, which will show whether you met your desired goals.