For smaller businesses that operate on a regional level, local SEO is essential. Local SEO prioritizes appearing on SERPs for specific locations. This differs from national SEO that focuses on ranking in searches across the country. For local SEO, the marketing strategy will push your brand, products, and services that lead to local customers.
If you want more website traffic, leads, and conversions, then you should optimize your local SEO. This strategy is more relevant to customers around you. It can help you compete against the larger national brands. When you focus on local SEO, you can outdo the national company’s strategy. National SEO strategies optimize broader keywords and have to rely on brand recognition to stand out.
Here are 3 strategies you can use for local SEO to promote your business and efficiently bring traffic to your website. If you would rather have a professional help you with this process, visit KillItOnline for additional assistance with your site’s SEO.
Create a Google My Business Account to Promote Local SEO
You can start by optimizing your Google listing or Business Profile to effectively rank higher on Google Maps and gain visibility in Google search results. Make sure you have set up a Google My Business Account associated with your profile to access all of these helpful features. For this account, make sure to provide accurate and up-to-date information, including your logo, hours of operation, payment methods, the product or service you sell, and encourage your customers to review your business online.
Create Content Based On Local News and Events
Posting content that relates to local news and events can help to grab local customers’ attention. Ways to do this include writing blog posts about local news stories and events. You can also create videos about local charities or causes that support your business. Additionally, you can set up location-specific web pages with high-quality local content if you serve different parts of a region. For example, if you were a real estate company, you could feature hyperlocal content around news events or changes in the local real estate market. This strategy is a great way to help you get ranked for specific locations.
Having a location-specific About page can be critical to your business if it has more than one location in an area. These pages should include items like store hours, contact info, individualized descriptions, and testimonials. Make sure to include a Google Maps link for each location page. Each location page should have unique content to rank well with search engines.
Additionally, take advantage of online business directories. These include sites like Yelp, Foursquare, and Mapquest. Getting your name, address, and phone number into sites like these will help your site’s visibility and boost your local SEO. Ensure that your company listing includes basics like accurate contact information. Include a backlink to your website, and a thorough description of your business.
It can be challenging to understand search engine optimization tactics. For assistance with local SEO and website ranking, contact the professionals at KiLLItOnline today. We can help with additional services like social media, email marketing, and website design.