Optimizing your website to boost your SEO rankings can be daunting. There are so many different methods you can use to help you rank higher in searches, but not everything is going to be right for your website. However, there are some universal practices that are a good idea to keep in mind for better SEO rankings, and these can be used no matter what type of website you have.
Making Sure Your Website Runs Well on All Devices
More people than ever are using mobile devices to search. So, making sure your website will run on any type of device is the best thing you can do to increase your SEO rankings. A simple way to do this is to use responsive web design, which is just a way of designing your site so it can run seamlessly run on any type or size of device. Utilizing responsive web design can even save you some time, since you would normally have to have a separate design for a mobile or desktop site. Responsive design makes your website fit into any device without the need for different code.
Another tip for making sure your website is user-friendly is to go through and fix any broken links you may have. These are frustrating to users, and can count against you as Google will think you do not monitor your site very often.
Also, keep in mind that pictures and other multimedia options are important for your site, but they need to be formatted properly so they will load quickly. If a website takes longer than 3 seconds to load, then people are likelier to go to a different website.
Making the Best Use of Your Blog Posts
A blog is a great way to help boost your SEO rankings. If you don’t already have a blog section, you should add one. No matter what the subject of your site is, it can benefit from a blog section. Google will give higher ranking to sites that add new content regularly. The easiest way to add new content on a regular basis is by adding a new blog post on a consistent schedule.
The quality of the blog post is also important. It needs to be well-written, and while it is a good idea to utilize SEO keywords in your blog posts, do not add them so many times that it doesn’t make sense. 2 to 3 times in your post is good, then use the keyword in your title tags and meta descriptions as well. Aim for at least 500 words per post.
Using Your Location and Local Reviews
When people search for a service you may offer, they will get the top result of the businesses closest to them. Making sure your location can be found by Google will significantly boost your SEO rankings. Putting your location into your blog posts will also help boost your local ranking and your overall SEO.
Making it easy for people to leave a comment or review won’t specifically help your ranking. It will, however, help build trust with potential customers and hopefully keep them coming back to your site and your business.
Optimizing your website takes more than a few simple tweaks, but the end result could help your business exponentially. If all of this seems like too much to handle on your own while also running your business, then you might consider using a company to take care of it. At KiLLitOnline, we have web design and SEO experts who will help get your website to the best ranking possible. Want to add a blog but don’t have the time to write? We have terrific writers that can write quality content on just about anything. There are plans to fit any business and budget. Don’t stress about your website. Contact us today!