You are losing business to your competitors if your company is not listed on the first page of Google when potential customers search “restoration companies city, state” or “water damage restoration city, state.” Our team at KiLLitOnline has the expert knowledge to help you and your company get seen by potential customers. We have experience helping restoration companies with their website and SEO marketing strategies. For those who are not sure, SEO stands for “search engine optimization,” which is the process of creating content and code for your website that ranks well on search engines like Google or Yahoo. If you want your company to stand out from the crowd, follow these four rules listed below.
Don’t Abuse Your Keywords
When using keywords in your articles and blogs, make sure not to overuse them. It is ok to add them 2-3 times, but after that, it not only becomes redundant, it dilutes ranking signals for your website. This is also known as “keyword stuffing.” Google uses time spent on the site as a ranking signal. This means the more time someone spends on your website, the better is it for you and the more your site becomes relevant in the eyes of Google. Use your keyword 2-3 times for a 500-800 word article. Simply sprinkle them in.
Make Sure You Don’t Compete For Keywords
Do a quick search with the keyword you plan to use for your site. You might notice that there are 60,000 plus results for this one word, which can leave you wondering how your site will stand out. Try to look for similar or unique keywords that are relevant to your content but are used by fewer people. If you have a successful keyword, you can build on it to make it even better without thinking of a new set of keywords to stand out.
Keep Your Site Updated
One of the most important things you can do is to keep your website updated with the latest information. Some people might think once your site is up and running, you do not need to touch it again. However, as things evolve, like a change in restoration services offered or hours of availability, you should update the site. People will most likely not return to your site if the number they called does not even work.
You should also update the mobile version of your site. If it is easy to navigate and contains working links, this will continue to help your rankings on major search engines.
Watch Your Site Speed
Does your website take forever to load? If customers have to wait more than a few seconds when they click on links, they will click away and likely not return a second time. The loading speed is not always due to their home internet or Wi-Fi. A lot has to do with the functionality of your site. Run a speed test once a week to check for errors.
For additional help with SEO marketing for your restoration company’s site, call KiLLitOnline today. Our team of web professionals can assist you with any questions or concerns you may have.
