You need social media. Your website is highly important, of course, but most people don’t consistently scroll through non-social media sites. If you want to create leads that become customers, then social media marketing is the way to go. Here are the top five reasons why.
Your Clients Are Already There
You have to meet your clients where they are, and that means using social media. People of all ages scroll through social media daily, using Facebook, Twitter, Instagram, and other sites to keep up with their friends and share content. If your content isn’t there, then those people won’t find you.
Social Media Marketing
When we talk about pay per click (PPC) ads, we usually mean Google’s advertising platform. However, social media platforms have PPC options too, and these can be even more effective than the search engine version. After all, people spend way more time on social media than they do on search engines.
Social media marketing also gives you an option called “native ads.” These ads look like regular social media content instead of blatant advertisements. As a result, people become more inclined to read them instead of skipping over them. When your ads look like they belong, they’ll get more positive attention.
Marketing Funnel Creation
Social media marketing is the key to creating an effective marketing funnel. What is a marketing funnel? It’s a way for people to get from one website to another. Imagine that your site in on the narrow end of a funnel. You want the wide end to be as wide as possible so that people can get to your website. Widening your funnel means having links on social media. When you have social media accounts, you have more opportunities to direct people to your website.
Social media also gives you a way to enhance your SEO. You may already use SEO for your website. You can use a lot of those same SEO strategies with your social media. You can post as much content as you want on your social media accounts, which means that you can test all the SEO practices that you want. You can also use tools like hashtags to broaden your audience.
Now, How Do You Start?
Now that you know why you need social media for your brand, do you know how you should get started? While personal social media accounts don’t take too much effort, business accounts require a lot of thought and attention when you want to build a brand. So why not let us take care of it? At KiLLitOnLine, we can handle your social media management so that your business has the most impact. Check out our services when you’re ready to take the hassle out of your marketing.