Internet marketing is a balancing act. You have all of these different tools at your disposal, from SEO to paid advertisements. The tricky part is figuring out which tools will work for your business and which ones will cause overwhelm if you use them too soon. Here’s a hint: It helps to have experts on your side.
KiLLit OnLine combines our up-to-date research with years of marketing experience. In all of those years of researched, we’ve learned that Facebook PPC ads are absolutely worth the effort. Here’s why.
Most of your current and future clients are already on Facebook every day. Why not meet them where they are? Sometimes, before you can bring your customers to yourself, you have to deliver yourself to your customers. In our social media strategies, we recommend that our clients use Facebook because it’s the one platform that virtually everybody uses. Other social media platforms are great for different niches, but Facebook contains all sorts of communication. Nearly every community has some kind of representation on Facebook.
Facebook has also been around longer than most other social media types, and it’s going to stay around for a long, long time. That’s why we always stress the importance of Facebook for businesses. We’re not just talking about setting up a Facebook page, though. It’s also a great idea to take advantage of the Facebook PPC ad option.
When you write ads for the internet, you have a range of options and prices to choose from. PPC, or pay per click, provides an inexpensive option with high traffic potential. With PPC, you build your ad using a website template. After the ad goes live, you only pay for the times when somebody actually clicks on your ad. PPC ads, therefore, involve minimal risk, and when it’s time to pay for the service, you’ll know that you got your money’s worth. Whether or not you get a lot of clicks depends on several different factors. Don’t worry, that’s why we’re here to help.
Most people who understand PPC associate it with search engine advertisements. While it’s true that you can use PPC ads on Google and other search engines (in fact, we recommend that you do), we also love setting up PPC ads on Facebook. With Facebook, you get the option to broaden or narrow the range of people who will see your ad.
If your company depends on local clientele, you can specify that you want your ad to be seen by people within a certain radius. You can also set categories based on demographics and interests, which means that you can make sure that your ad is seen by the people who are most likely to respond to it.
If you haven’t visited our Marketing Funnel page, here’s the gist of what you need to know: a marketing funnel is a way to get customers from places like Facebook to your website. You start by showing up where your potential clients already hang out. However, a successful marketing funnel will get the customers to come to you eventually. A good market funnel approach is multifaceted. You’ll want to pull visitors to your site from lots of different sources from search engines to social media. Facebook isn’t just a good idea for your marketing funnel. It’s essential. Without Facebook PPC ads, you’re missing out on one of the best resources for expanding your client base.
In spite of its low cost, however, Facebook PPC ads do come with a few challenges. These days, people are wary of advertising, so you want to make sure that your ads blend reasonably well with Facebook’s overall content. On the other hand, you do want to create a compelling copy so that people will click on your ads. Let’s say you’ve been successful in that regard.
You’re still not out of the woods just yet. Even after you’ve gotten those coveted clicks, the second part of the challenge shows up: you want these Facebook users to come back to your site or Facebook page. Potential customers need to develop a sense of familiarity before they commit to buying from you, which means that they’ll need to make multiple trips to your website. Can your PPC ads get them there? Absolutely! It just takes a lot of skill and research. We can help you out with that.
On a surface level, creating a PPC ad campaign through Facebook is a simple task. And since you don’t have to pay for ads that people don’t click, you know you’re not wasting your money. But you might wonder if you’re wasting your effort when your PPC ads only get two or three clicks. That’s because there’s an art to crafting the right pay per click campaign. It’s all about finding that sweet spot, managing your balance, and keeping up with the algorithms.
At KiLLit OnLine, we’ve been creating impactful PPC Facebook advertisements for years. Let us help you get the most out of your PPC efforts. Stop guessing about what will work and what won’t. We already know what works, and we want to be a part of your team. Whether you’ve given up on Facebook PPC or have never tried it before, we can help you find advertising success. Are you ready for your website to get some more attention through Facebook PPC ads?
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