In the digital age, marketing online requires more than just creating a website. Every business is competing for the same amount of search engine space. If you haven’t learned all of the tricks of the SEO trade, the process is both confusing and frustrating. The sheer number of tools available to help you can be a double-edged sword at times. Sure, it’s nice to have options, but eventually, all of the possibilities jumble together into an overwhelming mess.
With all of the challenges of internet marketing, you want the right people on your team. KiLLit OnLine can be a vital part of your online marketing plan. For many years, we’ve helped companies just like yours find their voices and claim their spaces online. We help by analyzing your marketing plan and recommending the tools that will work best for you. Some web tools are uniquely suited to certain businesses. But some are universal. The Google Ads PPC option is something that we recommend for almost everyone. Keep reading to find out why.
Google offers a program called Google Ads that can give your SEO efforts the boost that it needs. Essentially, you pay to reach the top of the search engine pages. You work with Google to create paid advertisements based on the keywords that people are already using. These advertisements help drive people to your website when organic SEO alone just isn’t doing the trick. How much does it cost to use Google Ads? Well, that depends on you.
Google Ads comes with a range of fees, and you can customize your ads to reflect your needs and your budget. You have a lot of options. Out of all of these options, we do have a favorite. Our preferred option is simple, straightforward, and comes with a 100% chance of you getting your money’s worth out of the deal.
PPC stands for “Pay Per Click,” and out of all of the Google Ads options out there, Google Ads PPC is the one that we like the most. The name says it all: you pay when someone clicks on your ad. In fact, you only pay when someone clicks on your ad. This means that Google Ads PPC is a great choice, whether you’re a well-seasoned ad buyer or a first-time marketer. In any case, since you only pay when a potential customer actually sees your website, you’re getting some kind of return on your investment no matter what.
Whether people book your service right away or simply view your site for the first time, you’re gaining the visibility that every company needs to stay in business. And if it doesn’t work? Then you don’t pay. But of course, you want it to work, and we can help you out with that part.
Online advertising is a constantly changing market. Thankfully, Google Ads provides useful analytics, allowing you to plan and adjust ad campaigns, so they fit your company best. Our job is to follow and understand those analytics. It is essential to prepare for the trends before they happen in order to maximize your marketing dollars. Our knowledge of both the online advertising field and the Google forum gives us the advantage to understand what happens and why to make instant adjustments.
Planning and setting goals are vital to your success. For this reason, you should incorporate Google Ads PPC into your company’s advertising plan. With one service in control of all of your social media marketing, you create a widespread and online presence that better generates leads and creates services. With knowledge of your plan and your goals, it is easier to set up, monitor, and track ad campaigns through Google Ads.
Ah, yes, the catch. For all of its good points, Google Ads PPC does come with its own set of challenges. It’s not all automation and algorithms, we’re afraid. There’s a human element involved too. On the one hand, that’s fantastic. This is your chance to show off the nuances that set your company apart from the rest. On the other hand, that’s terrifying. If you’ve never worked with PPC ads before, you have to stumble your way through a lot of trial and error before you finally come up with the right ad campaign for your business. Even though PPC is a paid advertisement option, it still helps to know a lot about SEO and the right keywords. There’s also an element of psychology that goes into it: What is it that makes people click on an ad? What grabs attention in a good way? And what will make people ignore an ad instead?
The other part of the challenge comes from good old human risk aversion. See, we’ve mentioned a few times that people prefer to minimize risk. They’ll want to feel a sense of familiarity with your product or service before they make that first commitment. This is why you have to test your PPC ads with visitor retention in mind. Your ads may get people to click once, but will these people keep coming back for more?
So, you’ll need research, understanding, experience, and testing, and all of this sounds complicated. However, we just call Google Ads “simple” several paragraphs ago. Which is true? The truth is that it’s both. When you try to do all of this alone, the whole process can seem very complicated and overwhelming. But with the right roadmap, it’s simple and straightforward.
We have your roadmap, and we want to help you. In fact, you can even put us in the driver’s seat if you’d like. Want to look out the window and watch all of your old struggles go by? At KiLLit OnLine, we have the knowledge and experience that you need to create the perfect PPC advertisements. Make us a part of your advertising team, and we’ll work with you on your ad campaign. Ready to get started? So are we. Contact us today to see how Google Ads PPC can take your business to the top.
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