Internet users today are getting more detailed in their searches. For example, when a family is hungry, but no one wants to cook, what do they do? Someone searches for “delivery near me,” either on a phone or computer. As a business, you want to improve your chances of users finding you first in their search for services close to them. Local SEO and maps rankings are a vital part of your online success.
Your business may or may not operate in a similar way. Maybe you need to reach a broad audience with keywords that can catch national attention. Perhaps, you need to keep a local focus. However, you may just need a little bit of both. In fact, most businesses need to focus on both strategies; and, they accomplish that goal with something called search engine optimization.
Search engine optimization, or SEO, is the art and science of using the right keywords to get your website noticed. When you use SEO consistently and correctly, people can find your site through Google and other search engines quickly. Your website lands on the first page of keyword results, which means that more people will see it, visit it, and hopefully make a purchase.
While it seems simple, the more you look at it, them nuanced it becomes nuanced. Just like that pizza delivery restaurant, you don’t just want a lot of people to find your business. You want the right people to find your business. That’s why it’s good to know how your website ranks with both local and national keywords. For example, let’s say you run a large but independent bookstore. Your physical store is in Dallas, Texas, but you also sell books online and ship them nationwide. In that case, you’ll want to rank high on the search engine results page (SERP) for both “independent bookstores” and “independent bookstores Dallas.” Whether or not you’re successful will depend on how often you use those keywords and where you place them on your website.
Whether or not you only operate locally, it’s still important to maximize your local SEO. Even remote businesses or those who have no local focus need to learn about their location keywords. Why? Many search engines default to find locations “near me” whether or not a person uses local keywords. This is why it’s incredibly important to keep your business address updated online. If you neglect to do so, you won’t be at the top of most result lists. You’ll land somewhere behind the businesses with updated address information.
The key to good local SEO is updating business information all across the virtual board. At KiLLit OnLine, we can help you get all the steps in the right order. We utilize tricks and tips that help create an online presence in local and national markets. Marketing to your target local audience is a definite way to increase traffic to your website, but you have to be near the top of the page. We can help you get there.
Once you’ve implemented your local SEO strategy, you’ll want to keep those keywords working for you. At this point, your maintenance strategy will look very similar to any other SEO strategy. The key here is to keep an eye on the search engines. Have they changed algorithms recently? Are people still using the same keywords? It’s important to keep checking in and keep up with your SEO study so that your company can continue to grow.
You may or may not have already tried a few SEO and strategies for yourself. If you have, then you’ve already noticed that it takes a lot of effort. SEO is one of those frustrating things that seems like it should be easy. Once you start working on it, though, you can find yourself overwhelmed in just a few minutes. Furthermore, SEO takes time. You have to work consistently on your SEO strategies to keep up with the rest of the market.
We know that you have better things to do. You definitely did not go into business to spend all of your time focused on driving traffic to your website. Thankfully, we did go into business to spend all that time driving traffic to your website.
KiLLit OnLine stays up-to-date with online marketing strategies and techniques. We spend a lot of time studying so that we can do the complicated stuff for you. As a matter of fact, the first part of your local SEO strategy begins long before you ever contact us. It starts with learning everything we can about the search engine algorithms. We started learning long before we founded KiLLit OnLine, and we’ll keep learning because we believe that staying on top of the data is one of the best ways to keep businesses afloat.
The next step in the process is working directly with your business to figure out your personalized strategy. Every business has different SEO needs. Depending on the location of where your business and how often you interact with local markets, we’ll craft the perfect SEO/location plan to help you rank high in the search engines and stand out among the rest.
We know how much you care about your business, because it’s how we feel about our own business. You worked hard to establish your company, so we work hard to help you keep that company up and running. At KiLLit OnLine, we’ll stick with you throughout the entire SEO process. If you have any questions, you’re always welcome to get in touch.
Let KiLLit OnLine develop and manage your local maps and SEO strategy. You’ll notice a difference in your search engine ranks. Do you have questions? Are you ready to get started? Contact us today, and we’ll get started on your plan. We’d love to hear from you.
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