In the growing world of online marketing, it’s not enough to just have a website anymore. These days, consumers expect you to have a more prominent presence on the internet, and social media is the way to do just that. It plays a significant part in all our lives today and is almost equal to our face-to-face communications.
In fact, social media is such a big deal that people get a little suspicious when somebody says that they don’t use social media. As a personal decision, it’s fine to avoid social media, but when it comes to your business, you may want to consider the ways that social media can help you.
If you’ve decided that you need more of a social media presence, you’re going to need a strategy, and the first part of that strategy is determining what types of social media accounts you’d like to have. How do you make that decision? Start by familiarizing yourself with the most common types of social media.
Facebook is perhaps the most consistent social media platform, and it’s a great place to promote any kind of business. Its users span across all ages, race, and gender demographics, which means that no matter who your future clients may be, they’re probably already on Facebook. Facebook is also a great place to start because of its flexibility.
Depending on your brand, you can maintain a serious tone, a fun tone, a mixture, or anything else in between. It also blends different types of communication. Words, pictures, and GIFs are all equally acceptable on Facebook. You can find the blend that works for you and your brand. All of these benefits make Facebook a good place for social media beginners.
Twitter is another popular social media site. Twitter has well-organized categories that will make it pretty easy for you to find your niche. People tend to choose and stick with a particular tone when using Twitter, such as political, poetic, academic, silly, and self-deprecating. People with similar styles tend to form their own online communities through this platform.
The same is true for businesses. A doctor or lawyer can use Twitter to share information. Restaurant chains tend to favor dry wit and humor. What is most important, is that your business finds a home there, because almost every social media user is already there.
While Facebook and Twitter dominate the social media world, there are other types of social media. Instagram is just one of the additional platforms you can use. It operates differently from other sites by allowing you to share photos with your followers. Depending on the type of business you own, this could prove to be another valuable source of visibility. Once you know about different types of social media, you can figure out which platforms will best serve your business.
If you’re going to keep your business strong, you’re going to need multiple ways to direct people to your website. That’s why having a social media marketing funnel can help your company. Basically, the more significant your social media presence, the more opportunities you have to interact with potential clients.
Social media helps people find you through organic searches, but it also provides you with paid advertising options. With Facebook, Twitter, and other platforms, you can tailor your ads to your ideal client demographics, or the people who are most likely to try your service. Your use of other social media tools, such as Twitter’s hashtags, can also help the right people to find you.
Social media is often the best way to communicate with your clients. When you use the same social media platforms that your clients use, you send out a “one of us” message. This helps you build a sense of rapport with people. Humans will always hesitate to try new products and services until they’ve developed a sense of familiarity. We’re naturally inclined to minimize risk.
Communicating via Facebook and Twitter helps people develop enough trust to click the “buy now” button. Are you still wondering why your clients need to reach you through social media? It’s because it’s less intimidating and time-consuming than calling you or even filling out a contact form. People with social media accounts tend to check on those accounts every day, which means that communicating with you is just as easy as speaking to somebody who’s already standing in the same room.
Social media is also an essential part of maintaining a positive reputation online. People are going to use it whether or not you do. While that might not seem like a big deal to you, it really is. As mentioned earlier, people on social media won’t hesitate to talk to you. They also won’t hesitate to talk about you. That’s a wonderful thing, as long as people only have positive things to say.
Unfortunately, thanks to the quick and simple nature of social media, people sometimes tweet or post to blow off some steam before they’ve had the chance to cool off and think about their actions. If you’re not there to answer these complaints with understanding and positivity, they just wait there in cyberspace, causing potential damage to your reputation. If however, you open a portal of communication, you show your clients that you care about them and want to help.
You have so many things to consider when it comes to social media. Which platforms do you want to use? How do you want to use them? How often will you post? And how will you know whether or not you’re doing it right? As social media platforms grow, these questions never seem to go away.
As rewarding as it is to run your own business, it can also be stressful and time-consuming. There are some days when you don’t want to check your email, let alone see what people are up to on social media. If the idea of checking yet another thing for notifications is enough to make you want to go off the grid, then just take a deep breath before you hermit yourself away.
Give us a call, because the good news is that we can take care of your social media accounts for you. And we won’t just set up your accounts and then walk away (unless of course, that’s what you want us to do). We can manage your social media accounts for you, posting on a regular basis, answering questions, and keeping you updated every step of the way. Social media can be intimidating, but you don’t have to do this alone. Let us help.
So, you’re ready to open your social media accounts and relate to your clients on a deeper level. Great! Feel free to contact us today. We’ll advise you about which accounts you should open, help you develop a social media strategy, and then manage that strategy while you get back to business.
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