You might have already run a few ads on Google -- with varying degrees of success. Sometimes Google advertisements work very well, and sometimes your ROI leaves much to be desired. Sadly, sometimes advertising with this marketing giant only works well for other marketing giants. The people who could use the most ad space simply don’t get the same results, and yet they continue to ignore the other resources that are available to them.
We understand. Google is important; so important that when it comes to search engine advertising, most people only think about Google. Let’s be honest: Google is a marketing staple and will probably always stay that way. But Google isn’t the only search engine taking up valuable space in the world of internet marketing. There are two other major search engines out there: Yahoo and Bing.
“Yahoo and Bing?” You may be thinking right now. “Who still uses Yahoo and Bing?” About 10-20% of search engine users, as it turns out. Of course, we are measuring their strength combined against Google’s strength alone. However, those numbers seriously add up. Don’t be so quick to dismiss that 10-20% number, because it turns out that number results in millions of searches per day. Sadly, far too many businesses are ignoring this critical advertising opportunity. Still not convinced that you should be taking advantage of those millions of searches? You could be missing out, and we want to show you just how significant those numbers are.
Stop and think for a moment. Just how long now have you been neglecting search engines other than Google? Chances are pretty good that your competitors are doing the exact same thing. Most often, everyone is competing with each other to get top results from the Google search engine results page (SERP). Nearly all businesses today use the same techniques, the same keywords, and the same advertisements. You’re digitally elbowing each other for the slim chance of reaching the top. The competition can be brutal at times.
Meanwhile, Bing and Yahoo are still sitting there, generating their millions of search results and waiting for you to show up with your SEO strategies and pay-per-click advertisements. True, fewer people use these search engines than Google overall. That’s why you and your competitors have been ignoring them all these years. But those millions of search results can have a serious impact on your business. And nobody is elbowing you to get to the top of the page. That means that the top spot can be yours with far less effort. Of course, we’re not saying that you need to give up on Google altogether. On the contrary, you should absolutely apply your SEO knowledge to Google. However, every once in a while, you should also sneak over to Yahoo and Bing to stake out some valuable real estate. Just don’t tell the competition.
Yahoo and Bing know that they’re not Google, which is why you’ll get added benefits when you start advertising with them. For one thing, you’ll pay much less for your advertisements on Yahoo and Bing than you will for advertisements on Google. As a result, your ROI has the potential to skyrocket.
Moreover, their pay-per-click (PPC) systems are also extremely user-friendly. Maybe you want to get started with PPC ads but aren’t ready to try them out with Google just yet. Using PPC with Bing or Yahoo first is a great way to get your feet wet. As a whole, their SEO algorithms are more intuitive and way less secretive than Google’s algorithms.
What does this mean for you? It means that you can gain a lot of SEO knowledge from Yahoo and Bing before you move over to Google. Best of all, the whole process is less frustrating and challenging. By the time you’re ready to move on to more expensive options, you’ll have more SEO knowledge than you ever imagined. Even when you move back over to Google, or if you never stop focusing on Google in the first place, consider keeping some of your SEO efforts focused on Yahoo and Bing. They’re great resources for creating a full, well-rounded advertising structure.
By now, you are probably wondering how to get started. Easy, start with us. We’d love to help you. We understand that search engines and SEO can be time-consuming and difficult. We’ve been there ourselves, which is why we appreciate that you already have so many other things to do.
Your search engine strategy will require time, effort, and patience. That means testing your advertisements across multiple platforms, figuring out what works, and moving on from there. It’s important. It’s exhausting. Let us take care of the frustrating part for you.
At KiLLit Online, we’ve spent years studying Google, Yahoo, and Bing. We’ve kept an eye on algorithms, patterns, keywords, and all types of other information that impacts how companies do business with search engines. When we keep an eye on the trends, you don’t have to. We understand that every company is different, so we’ll take the time to get to know you and your particular SEO needs. From there, we’ll develop the best strategy so that you can kill it online -- and not just on Google.
Do you have any questions? Are you ready to start strategizing? Contact us today so that we can start working on your marketing plans for Yahoo and Bing. You’ll be glad you took advantage of these resources when your website starts to see more traffic.
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