We all know how important keywords are in SEO. As a restoration company, you may be somewhat limited on the number of keywords that are useful to you. So what do you do when you have a list of restoration keywords on each page of your site and your SEO ranking is still low? Fortunately, there is more to achieving a high SEO ranking than keywords.
Optimize Your Website for Mobile Users
A good percentage of internet users use a mobile device to search, shop, and more. As technology advances, that number is going to get higher. For this reason, Google has started giving higher ranking to sites that are optimized for mobile devices.
You don’t have to completely redesign your website for mobile. By using responsive design, you can format your website to automatically adjust to any size device and screen.
Make Your Site Faster
One of the ways that Google ranks your site is by how fast it loads. People are not always patient when it comes to getting the information that they need. So you need to make sure your site loads as fast as possible. Any images you have on your site need to be optimized so they load properly. If you have a lot of ads or other multimedia on your site, then decide what is necessary and what needs to go. This is a fine balance, because you need some pictures and videos to keep users interested, but too much will slow down your site.
Have Enough Content
Google ranks sites with a large amount of content higher on their list. This is where your keywords will still come in handy if you use them correctly. All of the pages on your site need to have at least 500 words, but they also need to make sense. Overusing your keywords can have a negative impact on your ranking, so you want quality content that will serve a purpose to users. Breaking up your content with subheadings and lists can also help the readability of your site. You can use your restoration keywords in the subheadings to help your rank in multiple ways.
Updating your content on a regular basis shows Google that you actively update your site. This is what makes a blog area on your site particularly useful for your SEO ranking. Keep the posts to at least 500 words, add an image, and separate the content into easy-to-read sections using subheadings.
Keywords are an important part of SEO, but they are just one of many important steps you can take to be at the top of search engines. When Google gives you a high SEO ranking, it not only means that your site pops up first; it also means that Google trusts that you are a legitimate site. For a restoration company, this is imperative because customers don’t want to trust their home or business to just anyone.
At KiLLitOnline, we have SEO experts who know all the ins and outs of optimizing your site for the best ranking possible. We also have great content writers that can take your restoration keywords and come up with content that is informative and makes sense. We don’t just throw keywords in random places and call it a day. Don’t stress over your website – let us handle your digital marketing and website needs so you can focus on being there for your customers. Check out all that we can do for you here.