So your website is getting more clicks. That’s great! But have you turned any of those clicks into actual clients yet? For some business owners, the process of turning leads into real, long-term clients seems like an impenetrable gap. You thought that getting leads would be the hard part, and now you’ve got a completely new challenge to work with. What do you do now? Now you have to nurture those leads until they become real clients. Your marketing funnel can help. Here’s how.
Keep Them Coming Back
Now that you’ve got some leads, it’s more important than ever to keep posting regular, quality content. It may feel frustrating at times, but you have to let your clients know that they can count on you to show up. Your content sends that message. Furthermore, keep in mind that most people don’t book a service on their first visit to a website. They need to gain a sense of familiarity with a site before they’ll feel comfortable enough to commit. The more you keep them coming back, the more comfortable they’ll become with your service.
Engage With Social Media
Social media is perhaps the most important part of your marketing funnel. We’ve spent a lot of time discussing social media, but here’s how we sum it up: Social media lets people know that there are real people behind the brand. It gives you a simple, free way to share your content. When you engage with the people who respond to that content, you develop a relationship with those people, which makes you become more trustworthy to potential clients. Again, you boost your familiarity with people.
Deals and Discounts
Once you’ve developed a successful marketing funnel, many of your readers will need a bit more encouragement to try your service for the first time. Remember: For a first-time client, hiring your service comes with some risk. This client has never worked with you before, and your company is about to be invited into this client’s home. This is a big step for a lot of people. You can minimize the risk by offering deals and discounts. Sometimes, the chance to save money is all people need to take the plunge.
Calls to Action
Finally, make sure that you end your blog posts and similar content with a call to action. A call to action is an invitation for your readers to do something tangible. Invite them to contact you, book your service, explore your website, or do some other action.
Speaking of which, if you’re having trouble turning leads into customers, then why not let us help? We know that you care about restoration. We care just as much about SEO, lead nurturing, and all the marketing things that you need to help your business thrive. Contact KiLLit Online today. We’ll help you kick your marketing up a notch.
