As far as the economy goes, COVID-19 has hit small and medium-sized businesses the hardest. Thankfully, SMBs have some resources to fall back on, such as the federal government’s CARES Act. Google has also pledged to help during the crisis, including efforts such as funding face mask production and matching employee donations.
Google has also unveiled a $340 million plan for SMB ad credits. Recently, Google released new details about this plan that they introduced in March. Here’s what we know so far.
Will Your Business Get an Ads Credit?
Google plans to start distributing these SMB ads credits toward the end of May. Much like the federal government’s stimulus checks, these ads credits will be delivered on a rolling basis, and when some people get their credits earlier than others, it may leave the waiting parties with doubts about whether they’ll get their credits at all. However, you can expect an ads credit if your business fits the following criteria:
- It’s an SMB.
- It has an active Google Ads account.
- It has spent money on Google Ads for at least 10 of the months in 2019.
- It has spent money on Google Ads in January and/or February of 2020.
If your business can check off all those boxes, then you should be getting an ads credit at some point during 2020. If your business does qualify, then your ad credits will apply to future ad spend only. You cannot apply your credits to past ad spend.
How Much Ad Spend Will Your Business Get?
Like it does with many things, Google is keeping its lips sealed on the amount of ad spend money that each SMB will receive. Unfortunately, there’s no easy way to calculate just how much your business will get. However, Google has said that credit amounts will account for the amount of ad spend that you’ve used in the past, as well as the currency in the country where your business has its Google Ads account.
What Does This Mean for KiLLit Online Clients?
Not all businesses get to work with an ad agency, and those businesses will obviously receive their ad credits directly. But what does this mean for KiLLit Online clients? If you qualify for an ad credit, your credit will be applied within KiLLit Online. When we see your ad credit in your account, we will notify you as soon as possible.
Here’s Where We Come In
If you’re already a KiLLit Online client, then you can rest assured that our team has a Google Ads credit plan. We’re ready to jump into action as soon as your credit arrives, and we’ll work with you to use your ad credit as effectively as possible. If you’re not a KiLLit Online client, it’s never too late to get started. Our team of marketers and writers are staying on top of the latest information. We’d love to work with you on your marketing during this crisis and beyond.
Either way, if you have questions, we’re here to answer them. Contact us now to schedule your free discovery call.
