FB allows ad breaks in live video, testing breaks with non-live videos


According toMarketing Land, Facebook is allowing certain Pages and Profiles to insert “video ad breaks” to interrupt FB Live streamed videos, under certain conditions, in addition to the break insertions in live videos it began experimenting with last summer. Also, all eligible publishers in the platform’s Audience Network apps and sites are being give similar advertisement privileges.

FB began testing these “mid-roll ads” in live videos in August 2016. The platform’s policy now is to allow the P&Ps a cut of Facebook’s revenues from the inserted ads that are shown in their videos.

To qualify for the ad insertion, the US P & Ps must have a following of 2,000 viewers and 300 concurrent viewers in a single FB Live video, both demonstrated within the previous month. The main video selected for an ad break must also show at least 300 concurrent viewers before the ad break can commence but the number doesn’t have to be maintained while the advertisement is playing.

Ad breaks can be inserted no less than four minutes into the main video and will last no more than 20 seconds, but the ads themselves must be 15 seconds or less. Finally, after each break, the main video must run for five minutes before another ad break can begin.

Eligible P & Ps will be informed by FB that they are allowed to utilize the ad break feature on their next video.

Facebook has begun experimenting with ad breaks within non-live videos.


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