Your website is your online storefront. You need it to convey what your business is all about, while simultaneously meeting the needs of your current and potential customers. For a restoration company, your site needs to be easy to navigate and understand, as well as make it simple to get in contact with you. To be the most effective, you also need to be one of the first results people see when they search for restoration services in your area. A website redesign can help with all of that and more.
Updating Your Restoration Company Site Regularly Helps Your SEO Ranking
When you update your site, it tells search engines that you actively maintain your website. This makes your site look legitimate and helps boost your ranking. Adding content regularly is the main way a site can consistently update, usually through a blog area. When you do a redesign correctly, it shows that you care about the issues that visitors to your site may have and you want them to have a good user experience.
It is important to remember that people generally do not like change. When you plan a redesign for your website, take a look at which pages are visited frequently and what people are looking for when they visit your site. A restoration company website should focus mostly on making it easy for potential customers to get in contact with you. Also, make sure all of your services are neatly organized and easy to find.
Focusing on Mobile Design for Your Restoration Company
More people are using mobile devices than ever before. Your next customer looking for a restoration company is most likely going to be on a mobile device of some kind. The easiest way to redesign your website with mobile use in mind is by using responsive web design. This will help your website adapt to any size of screen without having to have a separate design for mobile use.
Fixing the Issues That Slow Your Site Down
Over time, links on your site might not work anymore. Also, the pictures that you put on your site may not have been properly formatted, which can slow your site down. Another focus of your redesign should be making your website pages load as fast as possible. When it takes longer than 3 seconds for a page to load, the chances of people leaving your site to find the information elsewhere increases. Any pictures and videos on your site should be formatted for the fastest possible loading speed.
As a restoration company, most of your customer base may never physically walk into your business. Your website is what will attract people to your business and make people trust you enough to enlist your services.
Redesigning your website takes planning and a clear idea of how you want your website to help your business. At KiLLitOnline, we have web designers who can optimize your site to make it as fast as possible on any device. We also know all the tricks that can help your SEO ranking soar to the top! Do you want to put a blog on your site but don’t have the time to write? We can help with that, too. Our plans and services will fit any need and budget. Don’t stress over your website – contact us today!