Ready to get more mold removal clients? It’s tricky to market for mold removal. After all, it’s not steady, regular work. Once you’ve successfully removed mold from a person’s home, you probably won’t be back for a long time. That’s why the key to staying in business is to get a steady stream of clients that will keep you busy. It’s absolutely possible, but definitely challenging. Thankfully, you can make it happen with the right strategy. With the right marketing techniques, you’ll find the right clients faster.
Don’t Downplay the Danger
When it comes to mold, don’t downplay the danger. On your website, blog posts, and other content, let your clients know just how dangerous mold can be. You obviously know that mold isn’t just unsightly. It causes allergy symptoms, asthma symptoms, and other respiratory problems. Homes with children, pets, and elderly family members face extra steep health risks when mold gets involved. For new clients to call you, they’ll have to know just how serious the problem is, so don’t hold back. Let them know exactly why they need to call you.
Time Your Marketing Right
Marketing, like comedy, is all about the timing. When it comes to mold remediation, you’ll want to show up right when your future clients need you the most. This often means starting an ad campaign during the most humid part of the summer or just after a series of rainstorms. Take some time to think about when you perform the most mold remediation, and then start your next ad campaign right before that time of year.
Use the Right Keywords
As always, getting the right customers means using SEO techniques. When you want more mold remediation clients, you’ll need more mold remediation keywords. Try things like “mold remediation near me” or “mold removal in [your city].” Experiment with different keywords to find out what works. As we’ve mentioned in the past, a blog is a great place to use these keywords. You can build your content and draw lots of new people into your website.
Let KiLLit Online Help
Of course, the best way to get more mold removal clients is to let KiLLit Online help. Our team of marketing experts will use all of the above tricks and so much more to get you more clients. Start by contacting KiLLit Online today. We’ll build your best marketing strategy ever.