Social media marketing is a double-edged sword. On the one hand, you want to put your brand name on people’s radar, and social media is one of the best ways to do that. After all, most Americans use social media these days. The simplest way to reach them is to meet them where they are.
On the other hand, the thing that makes social media important is the same thing that makes it difficult: the sheer number of people who use it. With so many voices out there, including other brands, it’s tough for businesses to get attention.
At KiLLit Online, we use both innovative and classic strategies to help brands increase their awareness. Here are some of the most important tips from our experts.
Have a Social Media Marketing Strategy
The most important part of your social media marketing strategy? Making sure that you have one. Some business owners treat their brand’s social media the same way that they treat their personal social media, and that’s a recipe for failure. On social media, brands face challenges that individuals don’t. They need bigger audiences, and they need to engage those audiences quickly.
That’s why you need to start with a strategy. For instance, when will you log on to your social media accounts? For personal accounts, the answer is probably “whenever I feel like it,” but you’ll need dedicated times for your company’s social media management.
What about content? On your personal accounts, you probably write posts as you think of new things to say. Regularity doesn’t matter for personal social media. For your brand, however, you should plan your content ahead of time. You can’t always count on inspiration to be there when you need it, and planning ahead will help you avoid social media marketing mistakes.
Give Your Brand a Voice
Next, you can’t have social media marketing without the right tone. Give your brand a character and a voice. Does your brand have a sense of humor? A passion for a cause? The tone itself matters less than the fact that you have a tone at all. The point is to make your content engaging, entertaining, or attention-grabbing in some way. Otherwise, your brand can become forgettable, which is the exact opposite of what you want to accomplish with your social media presence.
Now, click on your brand’s Facebook page, Twitter account, or whatever other social media page(s) you may have. What does your page’s appearance say about your brand? Does it send the message that you want to send? Your profile pictures, banners, and descriptions should all show off your brand’s essence. Aim to grab attention without overwhelming your visitors.
Get Social Media Marketing Help
There are a lot of tips and tricks you can use to increase your brand awareness on social media, but the ones listed above are the most important. Start with those, and you can build brand awareness from there.
If you’re still struggling with social media marketing, you can always hand the reins over to the KiLLit Online team. We can handle your entire social media strategy so that you don’t have to deal with the hassle. We’ll take care of everything from planning to posting. Get in touch with us today to learn more. Our team is ready to help.