As a business owner, you have to strike a delicate balance. On the one hand, you know that some things will always stand the test of time. Reliability and customer service are just a couple of those things. On the other hand, you also know that you want to stand out from all the other restoration companies out there. A lot of websites, blogs, and social media pages look the same these days. So how do you set yourself apart without chasing all your readers away? Here are a few things that you can try.
Experiment With Your Blog
The great thing about a blog is that you can experiment with content. Since you add blog content regularly, you don’t have to stress over blog posts that didn’t get a ton of readers. Just try a different approach with your next post instead. If certain choices don’t work on your blog, then it won’t be as big of a deal as it would have been with an entire website change.
Run Tests in General
You can also run tests with your website in general. Make the changes that you want to make, and then check out the numbers. Were you getting more visitors before or after you made those changes? Have you received any feedback on your social media? Are there any small adjustments that you can make? Running tests will help you get the most from your website now, and it will help you when you make changes in the future.
If you didn’t get any feedback from social media or blog comments, now is the time to start seeking that feedback. You can solicit feedback in a few different ways. For example, you might create a poll and send a coupon to those who participate in that poll. Or you might send an email to some of your most loyal readers.
Use the Right Visuals
When it comes to your visuals, “bold” doesn’t have to mean “jarring.” You can find images that set you apart from the competition without pushing the envelope too far. You might use colors that your competition doesn’t use, but make sure all your colors coordinate with one another. You might use a different photo placement, but make sure that those photos don’t overwhelm your visitors.
Work With the Right Team
You want to make bold choices, but you don’t want to scare off your readers. We can help with that. Our proven marketing design methods will help you make the best choices. We can help you set yourself apart from the competition. Ready to get started? Contact KiLLit Online today