Mobile devices have grown in popularity in recent years and have changed that corner of the internet that belongs to online marketing. Since it is still a largely untapped market for advertisers, the smart people are looking for ways to reach out to the many viewers with smartphones. There are certain elements essential to hooking up with this channel of technology, according to Marketing Land.
Data management platforms (DMP) are excellent tools for understanding your viewers.Analyzing the right attributes can enable the marketer to optimize his/her strategies with a keen understanding of the target audience.
An automated platform can respond more effectively to your target audience’s behavior thereby giving the greatest return inyour mobile strategy. Some of the known platforms include Google’s Firebase and Localytics.
Mobile attribution platforms – like Convertro, Apps Flyer, or Tune– can help guide the cross-channel aspect of your campaigns and can help with planning your strategy. These give measureable campaign performances for desktop, mobile, television and other channels.
Competitive analytics will help predict trends and possible reactions to your marketing strategy. AI platforms can simulate human behavior to test marketing campaigns.
Lastly, your app store intelligence and optimization can help with rankings, researching keywords and reviews. The right platform can provide excellent research into historical rankings, reviews, keywords and more. Keyword research tools can evaluate traffic volume of queries, allowing marketers to optimize conversions.
Some of the methods are not exclusive to mobile strategies but can be utilized across multiple devices. However, as mobile devices rise in popularity, a strong emphasis on that channel of marketing would be prudent.
