If you’re just entering the world of mobile SEO, it’s a good start to know exactly what mobile SEO is. Mobile SEO is different from regular SEO, because it is optimized for smartphones and tablets. It also includes the process of making your site resources accessible to things like search engine spiders (software programs developed by the search engines that crawl the web for websites to add them to their database).
Due to recent research, we now know that most Google searches are done through mobile devices. This trend is continuing to grow. For most, a “mobile” device is something like a smartphone or tablet.
How Your Mobile Website Can Rank in Google Impacts Your Mobile SEO
For starters, to succeed with mobile SEO, your site needs to work on all mobile devices. Even a mini version of your site is not enough. It’s pretty easy to create a mobile website. Here are a few different ways to do this.
Your site can figure out what device your visitor is using at the time. It then directs them to a URL that is optimized for their specific devices like a desktop or smartphone.
It is not recommended to use a separate URL/“M” configuration when it comes to your website. This method can cause various issues and is not a convenient way for your site to configure for mobile SEO.
Set a Responsive Design
Make sure that your site can be sized to any mobile device. Responsive design helps your website layout and content respond to each user. You can do this without separate URLs or different HTML. All your content can be on a single URL, it is user-friendly, and there are no redirects that slow down your site.
Mobile Usability Test
You can use tools like Google Search Console to help you determine if your site has any mobile usability issues. Another option would be to use Google’s Mobile-Friendly Test.
Google’s Search Console’s “Fetch as Google” feature allows you to spot various test pages on your set to see how Google will see your page.
Get Rid of the “See More” Tab
If your content is hidden from mobile users, Google will ignore that content and even put less weight on it. Mobile users should be able to see all the information that desktop users see.
Make Your Content Easy to Read
Ensure that content on mobile sites is easy to read. Also, make sure it doesn’t require the user to alter it to view it. You want to have a big, bold, and legible font on your pages.
- Use at least 14px font
- Add short paragraphs with 1-2 lines
- Line length should be between 50-60 characters
- Make sure there is plenty of contrast between text and background
Basic Mobile SEO Tips
- Make header images small
- Use negative space
- Add social share buttons to tab bar
For additional help when it comes to your mobile site SEO, reach out to a professional today at www.killitonline.com. We have trained experts with the know-how to get your website ranking online. Give us a call today or visit our website.
