Omnichannel marketing is becoming the standard in online marketing, according to MarTech Today. Mobiles and apps have changed the marketing cyberscape since their inception not so many years ago. Now, more people than ever are using mobiles and run through multiple channel when they search for something, whether it’s a divorce lawyer or just a nearby burger joint for lunch.
So, if you (as a marketer) want to lead viewers through the sales-trails to find your brands, then you must meet them where they are. About 92 percent of people multi-channel on their mobiles, jumping between apps and websites then over to the brick-and-mortar stores.
Viewers prefer to be recognizable through any channel that they use, an important detail when planning your marketing strategies. Also, omnichannelers tend to generate more revenue for the brands than the single-channel users.
Mobile users are a serious part of any campaign, but especially in your omnichannel strategies. Studies show that apps occupy about 58 percent of a mobiles online time. Desk- and laptop websites are waning at 33 percent, and that gap is expected to grow.
Some marketers make the mistake of treating the apps like the odd-fish that’s too small to be concerned about. But the reality is apps represent growing numbers of customers and potential customers, like a whole new pond to cast your fishing line into. Including your brand’s apps in your cross-channel strategies will help realize greater revenue. As long as you use the right content for bait, conversions numbers will show a greater rise.
