Pinterest is the latest social media platform to test Autoplay video ads. The company which introduced its latest feature on Tuesday already has an impressive line-up of leading business brands such as Sony Pictures, American Express, Macy’s and The Home Depot that are keen on trying the new feature.
In the testing phase, Pinterest will charge advertising brands a fixed price for every thousand times that their video ads appear on user screens. These are chargeable regardless of whether or not users view the ads. In case a user watches the entire video ad, the video will then automatically loop into other videos published by the brand.
The Autoplay video ads will appear within Pinterest’s new Explore section. The Explore section will display all the pins and topics that is considered as hot trending topics by Pinterest across its platform. Trending items will also include popular non-ad video content from leading publishers such as BuzzFeed and Nat Geo. Although there is no mention of any kind of a financial arrangement between top publishers and Pinterest, the social site is not ruling out the possibility of setting in place a business structure between the parties involved.
Prior to the Tuesday announcement, Pinterest had earlier introduced click-to-play video ads for brands. And now with the Autoplay video ads feature Pinterest has forayed deeper into the video ads market, currently dominated by social giants Facebook, Twitter, Instagram and Snapchat each of whichalready offer brands video ads that play automatically.