Search Engine Optimization (or SEO) is the best way to get more eyes on a website. While the concept itself might sound simple, starting SEO marketing practices takes a solid understanding of your content, your viewers, and your objectives. While every organization has different expectations and desires for its online presence, let’s take a look at three ways that your team can improve your visibility right away.
SEO Marketing Tip #1: Engaging Writing Matters
Establishing a website that reflects your brand is easy, but finding ways to keep content engaging and relevant can be particularly challenging. While the website itself might contain great information, regular viewers want something new and exciting. Creating a blog page is one great way to do this. The problem that many organizations find is that creating good content takes a lot of time. The solution? Hire professional bloggers and content creators to do the writing. Letting seasoned writers and content experts provide ongoing work for your blog will help to keep your site at the top of the search engines.
SEO Marketing Tip #2: Developing Keywords Effectively
Going along with the first tip, the content that is being shared with viewers needs to be optimized to draw attention. As your team works with content creators to develop new content, do your research about what makes your brand special. Assigning content that leads itself to
appropriate keywords keeps your site relevant and increases visibility. When drafting keywords for blog posts, being specific and strategic will limit your content while maximizing your draw.
For example, a website about tires might use keywords such as:
- “tires racing”
- “winter tires”
- “tires suv”
While the keywords used will contain some variants like these, using limiters helps the content creator to stay in the lines. It will also help to keep the post higher than others in SEO.
SEO Marketing Tip #3: Start Tracking Your Channels ASAP
As the first two tips are beginning to get underway, having a means for monitoring your use of social media, blogging, email marketing, and other sources of traffic is essential. While a variety of tools exist for tracking, the key takeaway in this area is your ROI or return on investment. Take regular opportunities to determine what is working and what is not working. At the beginning, it will be valuable to keep a close eye on your budget and your traffic. If a channel, like email marketing, is falling short–trim it back. Find ways to maximize your impact while being cost-effective.
KiLLitOnline: SEO Marketing Support Unique to Your Needs
While we’ve touched on a few of the ways that your content can be adjusted to drive viewers to your site, you are not alone. The team at KiLLitOnline is ready and able to assist. Our experts have years of experience designing customized marketing plans to suit your wants, needs, and budget. When you’re ready to have your business consistently seen in highly-ranked web results, look no further. Schedule a free discovery call today!