Social Media Marketing Suggestions to Increase Website Visibility

social media marketing

So, you want your site to be seen. It is becoming increasingly difficult to be found online. Business owners are now looking to social media to promote their product or service. Here are a few social media tips you can use to increase the visibility and traffic to your site online.

Continue to Build Your Presence on Social Media

If you have selected your social media platforms and set up your accounts, you are already on the right track. Make sure the images and videos you post accurately represent your brand. Include your logo in your profile photo so you are easily recognizable. Take time to fill out the About section and your bio. Adding your website URL is one of the most important steps to increasing website visibility.

When followers scroll through their feed, they might not stop at your post if it appears unengaging. Building your presence and your brand means telling your story to your followers in a way that makes them want to be a part of the story.

Find Out What is Trending

Look up which hashtags are trending in your industry and use them in social media posts or blogs. New followers can potentially find your page through posts with a trending hashtag. This can be done across various platforms like Instagram and Facebook, but Twitter might get you the most bang for your buck.

Use Ads to Promote Your Content

Even small budgets can be impactful when it comes to online ads. Social media ads can be made exactly to your desired market’s specifications. Take advantage of email lists by using customer information to determine your target audience. Demographics can be used to select your exact audience.

Network Virtually Through LinkedIn

LinkedIn is a useful resource for free social media marketing. It is a great way to connect with similar companies and clients that are looking for your business. Create a personal profile and join the LinkedIn groups that pertain to your company. National associations for your industry can be a great place to start the connection process. Communicate authentically while representing your business’s brand. Sharing informational content like blogs or whitepapers that link to your website will increase traffic to your site if it’s relevant to the group.

Action! Sharable Video Content for YouTube

YouTube is a 3-in-1 tool that combines video hosting sites, social networks, and search engines into one platform. Make sure to take advantage of all the various promotion tools like including links in your profile, channel art, and descriptions of your videos. You can increase your reach even more by tagging when uploading a new video.

Share Your Customer Testimonials

Sharing positive feedback about your business will show potential customers that you are reliable and trustworthy. With so many options online, it becomes more difficult to stand out. Create customer testimonials in the form of a video or slideshow versus a brief 2-3 sentence review. If customers are willing, have them share the testimonial as well to increase visibility.

There are many ways to use social media marketing to promote visibility to your website. Remember to include a website URL as much as you can when sharing and posting content. For tips on social media marketing or SEO strategies, visit to see how we can help.


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