This is Why People Aren’t Reading Your Emails


How are your email campaigns going? Having any luck? An email campaign only works as long as people read those emails. Otherwise, you’ve written all of those paragraphs for nothing. You can change that, though. Want to know why people aren’t reading your emails? Here are the most likely reasons.

You Don’t Grab Attention

We covered this one in a previous article, so we won’t spend too much time on it. However, you absolutely must grab your reader’s attention. First, you need a subject line that convinces your reader to open that email. Next, you need your first few sentences to convince that reader to keep reading. Without these elements, your emails will go straight to the trash.

You’re Sending Too Many of Them

You have to have a balance with your email campaign. Have you ever bought a product from a website only to start receiving emails from that site every day? If you didn’t unsubscribe right away, you probably sent those emails to the trash on a daily basis. If you send emails too often, then those emails will fade into the background of people’s inboxes. There won’t be anything new or exciting about seeing your brand in an inbox. For many readers, deleting your emails will become a regular part of their morning routine.

You Don’t Send Targeted Emails

When it comes to email marketing, you want a nuanced approach. Every once in a while, you’ll want to send an email to everyone on your list. That’s fine. More often, however, you should send targeted emails. You can use your site’s numbers to narrow down your list. For example, people who spend a lot of time on your mold remediation page should receive an email about mold remediation.

You Gave Up on Content

Your email content matters just as much as your blog and website content. If your emails contain dull writing, people will give up on them within a few sentences. Writing a good email takes time. Don’t just throw some paragraphs together and hope for the best. You need to write emails that people actually want to read.

Email Marketing Help

So, what happens if you don’t have that kind of time? How will you craft your successful email marketing campaign? Well, you could always call KiLLit Online. At KiLLit Online, our writers are waiting to write the best content for your emails. You can get started by contacting KiLLit Online today.

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