The best way to gain more clients is by having a strong internet presence. But if you have a water damage restoration company, you may have some challenges. Your services aren’t needed unless there is an emergency, so how do you get people to remember to come to you when disaster strikes? There are a few methods to help people remember your services even when they don’t need you immediately.
Google Ads
If you do not use Google Ads to advertise your business, then you need to. You can scale the ads to whatever you need for your business budget. You can also pause it at any time if you feel you want to go in a different direction with your advertising.
For Google Ads, you can advertise a variety of services. Advertise any maintenance or cleaning services that you offer in addition to water damage restoration. This will get people who aren’t potential restoration service customers interested in what else you offer.
Email Marketing and Social Media
A simple newsletter sent out once a month with tips for the season is a great way to help market your water damage restoration company. This gives you a chance to provide useful information that will build trust with potential future clients.
Social media is a bit trickier, but can be easily utilized to become better known in your area. Depending on the type of social media, you can post useful tips, discounts and specials, and even pictures of your work. You don’t have to update this daily; however, having a consistent schedule for posting will help keep your company in customers’ thoughts.
Blogs and SEO
A blog is an easy way to add content to your site on a regular basis. When your website is updated regularly, it is more likely to be on the first page of search results. Search engines like websites that update their content. A blog post can be a simple 500-word post with some useful tips about the services you offer.
By adding SEO keywords to your blog, you have another way to help get your website on the front page of search results. SEO involves using certain keywords that are related to what you do. You could pick a keyword, such as “water damage.” and put that keyword in your blog post a couple of times. You can add your city in the post somewhere to narrow down the area that you pop up in for searches.
Managing your website and your internet footprint can be overwhelming. You are already busy running your business and making your customers happy. At KillitOnline, we have experts who can handle all types of your chosen internet marketing. We can even help with web design to optimize your site for mobile devices. You don’t need to be an expert writer or know all the secrets to social media marketing. That’s why we are here! We have many options available to suit your budget and needs. Contact KillItOnline today to take your water damage restoration company to the next level.
