The information you provide on your website affects a user’s experience. Search engines can tell how long a user is on your website. The longer they are there, the better. By providing interesting and relevant information, you will captivate a user’s attention. Think about what a user might want to know, then create content that answers potential questions. Content should be clearly written and optimized for the water damage restoration service you are providing. Each web page should contain inbound links, outbound links, keywords, image alt tags, and more. The business information must be consistent throughout the entire site and across search engine platforms.