YouTube Advertising: The Basics You Need to Know Before Getting Started


YouTube, the Internet’s largest video platform, provides opportunities for small business YouTube channel owners to upload all types of business-related content—video clips and blogging about their products and services, demos, educational videos, and more. In addition to generating leads and increasing web traffic, you can also advertise on YouTube. In fact, advertising on YouTube is a highly effective strategy you should consider as part of your overall digital marketing plan.

By investing a little time and money upfront, you can be well on your way to earning significant passive income—a very good return on that investment, indeed. You can advertise on YouTube without having your own videos, but you will need to have your own YouTube channel (unless you are only interested in advertising via display adverts).

In general, with YouTube advertising via Google AdWords, you pay when someone clicks on your ad or on a cost-per-view basis, that is, when a user views some portion of your ad. Of course your AdWords should be set up to include the most relevant key words and key phrases for your business, to ensure your ads are placed in front of the people who are most interested in buying your products or using your services.

Types of Advertising You Can Do on YouTube

  • In-slate ads: 1-3 ads show at the start of a longer video – You pay only for the ads users watch
  • In-stream ads: Play before or during another YouTube video (yours or someone else’s) – Users can skip these ads after a few seconds, but you pay when a user watches 30+ seconds of your ad
  • In-search ads: Appear on the YouTube video results page as a result of a YouTube search – You pay when users watch the video
  • In-display ads: Can appear alongside YouTube content that is posted on certain other sites – You pay when users watch the video

Next Considerations After Choosing the Type of YouTube Advertising

  • Your daily ad budget—How much will you spend each time a user views your ad?
  • Location(s) where you want the ad to be available; schedule of days and times you want your ads to show, to ensure your ads are viewed at the best possible times; target demographics, including age, gender, and categories/topics of interest(s) of your target audience. The more specific you are, the better your chances of having the most relevant audience view your ads.
  • Consider opting for your YouTube advertising to appear on mobile devices, which statistics show are the most popular way for people to view YouTube videos.

A media and/or digital marketing specialist can give you all the information you need to get started on your digital marketing campaign via YouTube Advertising.

Meanwhile here are 3 ways to grow your YouTube audience


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